Original ChopShop aims for fast-casual sweet spot
- Mac Haik Enterprises
- Sep 16, 2024
- 1 min read
A diverse menu gives those bored with single-focus concepts something different. By Lisa Jennings on Sep. 16, 2024
The Original ChopShop was founded in 2013 by a Scottsdale, Arizona couple who were “tired of eating Chipotle every day,” said CEO Jason Morgan.
So founders Ryan and Caitlin Jocque hired a chef and developed a menu to launch the first Original ChopShop.
“If no one came but themselves and their friends, they would have been happy about it,” Morgan said. “But they opened the first shop and the line went out the door. And it just went from there.”
The Jocques, apparently, weren’t the only ones looking for variety.
Acquired by Hargett Hunter in 2016, The Original ChopShop is now owned by Houston-based investment company Mac Haik Enterprises, which also owns Slapfish. Original Chopshop has a pretty diverse menu, with about 35% of sales coming from protein bowls, built on a base of vegetables, greens or rice and highly customizable. There are salads and sandwiches, as well as juice and acai bowls.
Everything on the menu is made from scratch in restaurants. “We’re cutting, chopping and dicing in stores, hence the name,” said Morgan. +Read More
